How was your business conceived?
Hmmm the long answer or the short answer? I guess I'll go with long, haha! I used to be an accountant for many years. The grind of accounting was too much to bear and I needed a big change. I went back to school for interior design and got a job in the field. But this "big change" also came with a big change in my income, so to supplement it, I started making jewelry and selling at art fairs. I always loved fashion and accessories, so it was a natural fit for me.
What do you love most about your product?
I love that I can drill holes in my product wherever I need to. Because of that, I am always creating new designs and never seem to get bored with this medium.
What inspires you?
Often I am inspired by my own wardrobe—I will get a new outfit and realize I don’t have a good necklace to wear with it! I can customize the length, size and colors to match any outfit.
I grew up in a small town in Michigan and Chicago was always this "magical big city" that everyone wanted to move to. It took me quite a while, but I finally moved here in 1999 and have stayed ever since.
What do you wish people asked you about your product?
Oh wow, well, they already ask me everything! I will say that at times, I overhear a shopper say "oh this is enamel" or "this is just plastic." I guess in those situations, I wish they would ask me before blurting out incorrect information. But it doesn't happen too often.
Where can we find more info on your business?
On my website www.veronicarileymartens.etsy.com Or visit me at a retail show!